The IIT Jodhpur Technology Innovation and Start-up Center (TISC) operates as a Section-8 Company supported by IITJ and recognized by the Government of India as a Technology Business Incubator (TBI). In collaboration with MIT Pune, TISC conducts the National Academic Immersion Program in AI. Over 80 students from MIT Pune participated in a workshop and training session held at TISC, IIT Jodhpur. During their visit, Mr. Vignesh Mohan, CEO of TISC, accompanied the students to the Phygital Museum 'Dharohar' of the Jodhpur City Knowledge & Innovation Foundation on February 8th, 2024. Mr. Mohit Panwar, Assistant Program Manager at JCKIF, provided them with insights into various crafts of Jodhpur and their respective products. Furthermore, they were introduced to the e-commerce website kalaanubhav.in, where they could purchase these products. The students also learned about the role of Augmented Reality (AR) and Virtual Reality (VR) in enhancing the crafts sector.